Marketing BI Dashboard

Leveraging, BigQuery and Google Data Studio to create the ultimate Marketing BI dashboard

Google Shoppings Ads CSS

Shopping ads have been rolling out silently during the month of June in Finland. Frankly, shopping ads is a deal-breaker for most retailers; it’s not a question of whether you should run shopping campaigns as a retailer or not, because you simply have to do it in order to remain competitive and relevant in the search landscape.

Google Optimize, Google’s free AB testing and personalisation tool has been around for some time now, however take up appears to have been relatively slow. It could be argued early iterations were not easy to work with in terms of integration and creating tests on the fly, this may initially have put advertisers off offering […]

Free Low Inventory AdWords Script

This “low inventory” script is useful for anyone managing eCommerce clients that do not want land users on low inventory product categories.