Google Optimize, Google’s free AB testing and personalisation tool has been around for some time now, however take up appears to have been relatively slow. It could be argued early iterations were not easy to work with in terms of integration and creating tests on the fly, this may initially have put advertisers off offering […]

Free Low Inventory AdWords Script

This “low inventory” script is useful for anyone managing eCommerce clients that do not want land users on low inventory product categories. This script should work just fine out of the box for most websites. The only element that you might have to adjust to meet your website code is this bit: regex: /\x3E(\d+[\d\s]*)\x3C\x2Fspan\x3E\Z?\s*SALE\sitems/ The […]